About

I am a Sunshine Coast based Branding and Wedding Photographer. My Approach to brand photography is influenced by my background in design and marketing. After studying Graphic Design and Marketing at University I worked in the industry for a few years before going back to study photography.

During my time working in marketing, I found the process of engaging photographers to be frustrating. A lot of photographers I worked with were more interested in creating works of art rather than branded images to support marketing efforts. I think these experiences influenced my approach. While I do consider what I do to be very creative, at the end of the day my end goal is to create valuable images that elevate your brand and talk to your people.

Approach

In order to get the best result for you and your business, my starting point is always to understand your brand, I want to get to know who you are and what you do. I want to understand your product, your service, your challenges and your point of difference. I want to know who your people are, why they come to you...or why they should! I also want to take a look at how your people see your brand from the outside in. When I say branding I'm not just talking about your logo. I'm talking about how all your marketing efforts come together to create an overall 'brand' that your people know you for. I find that getting to know you and your business allows us to work together to create a bit of a visual strategy that leads to creating images that are unique to your business, assist with reaching your people and truly add value.

To see examples of my work please check out the links below.